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Posted Jul 3, 2015 Understand the Basics for Preparing Your Press Release

Putting together a press release becomes easier when you understand the basic elements involved in creating a strong one. Once you have an outline for your story then you can begin to fill in the deta ... ils. Outline the Basics for Your Press Release Why? There needs to be a reason for writing a press r…

Posted Jul 2, 2015 Choosing the Right Time for Your Press Release

You need to choose the right time for your press release to get the most impact from your story – and to produce the most earned media from the sharing. Consider that you are pitching a story idea t ... o a journalist, editor, or producer who sees hundreds of pitches. Not only do you need to […]

Posted Jul 1, 2015 Make Your Press Release Stand Out

The right steps can make the difference when you prepare to make your press release stand out. Your story is competing against hundreds of others, and even against the stories that that media professi ... onals have crafted themselves. Any steps you take to lift your press release above the noise will he…

Posted Jul 1, 2015 The Best Places to Send Your Press Release

The best press release is one that is shared, so you need to find the best places to send your press release. It is not just about the great story, but also about the people that would be interested i ... n that story. When you understand your target for the story, and for your business, then […]

Posted Jul 1, 2015 Ideas for Crafting Your Press Release

Crafting your press release begins before you formulate any content. It is important to understand the market, to have your outline in place, and to verify the facts or information you plan on citing ... in your release. Once you tackle these three steps you will be ready to craft a strong press release…

Posted Jun 26, 2015 Top Points to Prepare a Powerful Press Release

Getting attention for your story requires the addition of elements that will prepare a powerful press release for the media outlets. The goal is to get the attention of the media professionals so that ... they will use your story in their publications. But you also want to create a story that the reader…

Posted Jun 25, 2015 Differences Between Print, Online, and Broadcasting for Press Release

There are a great many differences between print, online, and broadcasting opportunities, but when it comes to developing a press release, the differences are not as obvious. No matter where you are s ... ending a press release, you want to be sure that you follow the standard format for the industry. Wh…

Posted Jun 24, 2015 Create Media Relationships for a Successful Press Release

When you create media relationships you lay the foundation for a successful press release. Everything worth doing comes back the relationships that you cultivate. Making the most of earned medial; inc ... luding radio, print, and television; will be easier when you have an established relationship with t…

Posted Jun 24, 2015 Why Personalizing Your Press Release Matters

Personalizing your press release matters because it allows you to hit the center of the target that you are trying to reach. It is about investing in the media professionals or media outlets so that y ... ou understand their story needs, and then crafting your press release to meet those needs and the ne…

Posted Jun 24, 2015 Learn the Secrets to Prepare a Press Release the Media Will Use

Getting your press release shared by media begins with knowing the secrets of what the industry professionals are seeking. If you want people to share your story then you have to find a way to make it ... connect to them. People are always more interested in things that connect to them in some way. The…

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